Benartzi, Shlomo; Thaler, Richard H - In: The Quarterly Journal of Economics 110 (1995) 1, pp. 73-92
The equity premium puzzle refers to the empirical fact that stocks have outperformed bonds over the last century by a surprisingly large margin. The authors offer a new explanation based on two behavioral concepts. First, investors are assumed to be 'loss averse,' meaning that they are...