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Transaction cost economics and its uses in marketing
Williamson, Oliver E.; Ghani, Tarek - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009507841
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - In: Journal of retailing 86 (2010) 3, pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
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Diener zweier Herren : Vertriebsmanagement
Anderson, Erin; Onyemah, Vincent - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 15-23). 2009
Persistent link: https://www.econbiz.de/10003841327
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The antecedents of double compensation in concurrent channel systems in business-to-business markets
Sa Vinhas, Alberto; Anderson, Erin - In: The journal of personal selling & sales management : JPSSM 28 (2008) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10003735693
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International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin; Coughlan, Anne T. - 2008
Persistent link: https://www.econbiz.de/10003657236
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003662075
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Marketing channels
Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10003148574
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Organizing the marketing function
Weitz, Barton; Anderson, Erin - In: Review of marketing : 1981, (pp. 134-142). 1981
Persistent link: https://www.econbiz.de/10002986938
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2005
Persistent link: https://www.econbiz.de/10003084479
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How internal transaction costs drive compensation schemes
Rouziès, Dominique (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002677592