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Generierung von Produktideen und -konzepten
Gierl, Heribert; Helm, Roland - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 315-340). 2007
Persistent link: https://www.econbiz.de/10003510504
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Beziehungserfolg bei der Beschaffung auf elektronischen Märkten : theoretische Analyse und empirische Evidenz
Helm, Roland; Stölzle, Wolfgang - In: Elektronische Beschaffung : Stand und Entwicklungstendenzen, (pp. 63-81). 2007
Persistent link: https://www.econbiz.de/10003533729
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Out-Of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland; Stölzle, Wolfgang - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10003392273
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Marketing control in international HQs-subsidiary working relationships : the role of environmental uncertainty
Helm, Roland; Schmitz, Christian; Kreiter, Susanne - 2009
Persistent link: https://www.econbiz.de/10003928166
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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
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Warm-ups before preference measurement
Helm, Roland; Buehren, Christoph; Pabst, Reinhold - 2011
Persistent link: https://www.econbiz.de/10009570778
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Soft starters, research boutiques and product-oriented firms : different business models for spin-off companies
Helm, Roland; Mauroner, Oliver - In: International journal of entrepreneurship and small business 12 (2011) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10009153176
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Costumer reactions to real out-of-stocks
Helm, Roland; Hegenbart, Thomas - 2011
Persistent link: https://www.econbiz.de/10009155405
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The motivation structure of electronic word-of-mouth : effects of personality on the generation of online articulations
Helm, Roland; Möller, Michael - 2011
Persistent link: https://www.econbiz.de/10009157643
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Preference management and unacceptable attribute levels
Steiner, Michael; Helm, Roland; Szelig, Antonia - 2011
Persistent link: https://www.econbiz.de/10009157648