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The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.; Ruekert, Robert W.; Walker, Orville C. - 1995
Persistent link: https://www.econbiz.de/10000922468
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Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions
Mullins, John W. - In: Journal of business venturing 11 (1996) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10001202051
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Die Regelbrecher
Ersek, Barrett; Keller, Eileen Weisenbach; Mullins, John W. - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 4, pp. 18-27
Persistent link: https://www.econbiz.de/10011535386
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Break your industry’s bottlenecks
Ersek, Barrett; Keller, Eileen Weisenbach; Mullins, John W. - In: Harvard business review : HBR 93 (2015) 7/8, pp. 98-105
Persistent link: https://www.econbiz.de/10011297548
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Wachsen aus eigener Kraft - wie schnell geht das?
Churchill, Neil C.; Mullins, John W. - In: Harvard-Business-Manager : das Wissen der Besten 23 (2001) 6, pp. 96-106
Persistent link: https://www.econbiz.de/10001632149
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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of business venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10001509980
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Missing the boat or sinking the boat : a study of new venture decision making
Mullins, John W.; Forlani, David - In: Journal of business venturing 20 (2005) 1, pp. 47-69
Persistent link: https://www.econbiz.de/10002468833
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Getting to plan B : breaking through to a better business model
Mullins, John W.; Komisar, Randy - 2009
Persistent link: https://www.econbiz.de/10003815698