Purpose – There have been contradictory findings in the literature regarding the impact of information technology (IT) on firm productivity. While the debate known as the “IT paradox” still endures, there has been little empirical research to clarify why or when IT offers benefits to the...

Purpose – The purpose of this paper is to examine the interaction of pricing strategies with other aspects of launch, in particular, timing, logistics/inventory strategy, and coordination with support organizations, and the effect on profit and competitive performance....

Business‐to‐business service marketing has received comparatively less attention in the academic literature than business‐to‐business product marketing; much of the service marketing literature discusses the ways in which services and products are different. Compares service marketing to...