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Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
Cavusgil, S.Tamer; Zou, Shaoming - In: Journal of marketing 58 (1994) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10006002329
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Antecedents and actions of export pricing strategy: A conceptual framework and research propositions
Myers, Matthew B.; Cavusgil, S.Tamer; Diamantopoulos, … - In: European journal of marketing : EJM 36 (2002) 1-2, pp. 159-188
Persistent link: https://www.econbiz.de/10006084997
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The effects of technology standards on the structure of the global PC industry
Özsomer, Aysegül; Cavusgil, S.Tamer - In: European journal of marketing : EJM 34 (2000) 9-10, pp. 1199-1220
Persistent link: https://www.econbiz.de/10006093360
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Number 1-2 - Decomposing the effects of market knowledge competence in new product export: A dimensionality analysis
Li, Tiger; Cavusgil, S.Tamer - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 57-79
Persistent link: https://www.econbiz.de/10006094649
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A dynamic analysis of market entry rates in a global industry: A community ecology perspective
Özsomer, Aysegül; Cavusgil, S.Tamer - In: European journal of marketing : EJM 33 (1999) 11-12, pp. 1038-1063
Persistent link: https://www.econbiz.de/10006096454
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Mail survey response behavior: A conceptualization of motivating factors and an empirical study
Cavusgil, S.Tamer; Elvey-Kirk, Lisa A. - In: European journal of marketing : EJM 32 (1998) 11-12, pp. 1165-1192
Persistent link: https://www.econbiz.de/10006098395
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Use of expert systems in international marketing: An application for co-operative venture partner selection
Cavusgil, S.Tamer; Evirgen, Cuneyt - In: European journal of marketing : EJM 31 (1997) 1-2, pp. 73-86
Persistent link: https://www.econbiz.de/10006100514
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Organizational learning, commitment, and joint value creation in interfirm relationships
Wu, Fang; Cavusgil, S.Tamer - In: Journal of business research : JBR 59 (2006) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10006713676
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Learning from experience in international alliances: antecedents and firm performance implications
Emden, Zeynep; Yaprak, Attila; Cavusgil, S.Tamer - In: Journal of business research : JBR 58 (2005) 7, pp. 883-892
Persistent link: https://www.econbiz.de/10006713813
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Self-perceived strategic network identity and its effects on market performance in alliance relationships
Bonner, Joseph M.; Kim, Daekwan; Cavusgil, S.Tamer - In: Journal of business research : JBR 58 (2005) 10, pp. 1371-1380
Persistent link: https://www.econbiz.de/10006715251