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The effect of brand attitude and brand image on brand equity

Faircloth, James B.; Capella, Louis M.; Alford, Bruce L. - 2010

Persistent link: https://www.econbiz.de/10003924366

Progress in marketing thought : Orlando, Florida, November 7 - 10, 1990

Capella, Louis M. (contributor) - 1990

Persistent link: https://www.econbiz.de/10004104184

Service pricing: A multi-step synthetic approach

Tung, Wei; Capella, Louis M.; Tat, Peter K. - In: The journal of services marketing 11 (1997) 1, pp. 53-65

Persistent link: https://www.econbiz.de/10007307363

Effects of music in service environments: A field study

Herrington, J.Duncan; Capella, Louis M. - In: The journal of services marketing 10 (1996) 2, pp. 26-41

Persistent link: https://www.econbiz.de/10007314503

Number 3 - An examination of perceived risk, information search and behavioral intentions in search, experience and credence services

Mitra, Kaushik; Reiss, Michelle C.; Capella, Louis M. - In: The journal of services marketing 13 (1999) 2-3, pp. 208-228

Persistent link: https://www.econbiz.de/10007338114

Strategic pricing differentiation in services: A re-examination

Mitra, Kaushik; Capella, Louis M. - In: The journal of services marketing 11 (1997) 4-5, pp. 329-343

Persistent link: https://www.econbiz.de/10007367717

A Model of Personal Automobile Insurance Shopping Intentions (PAPSI)

Langford, Barry E.; Capella, Louis M. - In: Journal of Insurance Issues 17 (1994) 2, pp. 1-22

This research employs factor and multiple regression analyses to develop the Personal Automobile Policy Shopping Intentions Model (PAPSI). Extant research is combined with the results of nine nominal grouping sessions to produce 82 independent variables for this investigation of their...

Persistent link: https://www.econbiz.de/10010543241

Retirement and transition phenomena in the family purchase process

Stammerjohan, Claire Allison; Capella, Louis M.; … - In: Psychology & marketing 24 (2007) 3, pp. 225-252

Persistent link: https://www.econbiz.de/10007594086

Shopper reactions to perceived time pressure

Herrington, J.Duncan; Capella, Louis M. - In: International journal of retail & distribution management 23 (1995) 12, pp. 13-20

Persistent link: https://www.econbiz.de/10006488976

Practical Applications of Music in Service Settings

Duncan Herrington, J.; Capella, Louis M. - In: The journal of services marketing 8 (1994) 3, pp. 50-65

Persistent link: https://www.econbiz.de/10007141169

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