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Selecting Foreign Distributors: An Expert Systems Approach
Cavusgil, S.Tamer; Yeoh, Poh-Lin; Mitri, Michel - In: Industrial marketing management : the international … 24 (1995) 4, pp. 297-304
Persistent link: https://www.econbiz.de/10006331761
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Realized and potential absorptive capacity : understanding their antecedents and performance in the sourcing context
Yeoh, Poh-lin - In: Journal of marketing theory and practice 17 (2009) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003793481
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Earning the doctoral degree : an example of relationship marketing
Yeoh, Poh-lin - In: Michigan State University contributions to …, (pp. 109-117). 2009
Persistent link: https://www.econbiz.de/10003850058
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Understanding health, culture, and empowerment in a disability context
Yeoh, Poh-lin - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 96-117
Persistent link: https://www.econbiz.de/10003929688
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Location choice and the internationalization sequence : insights from Indian pharmaceutical companies
Yeoh, Poh-lin - In: International marketing review 28 (2011) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10009242874
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"Should I stay or should I go?" : understanding the antecedents to buyer commitment in the context of the US eyecare industry
Yeoh, Poh-lin - In: Asian Academy of Management journal : AAMJ 22 (2017) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10011862072
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Realized and potential absorptive capacity : understanding their antecedents and performance in the sourcing context
Yeoh, Poh-lin - In: Journal of marketing theory and practice 17 (2009) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10009884915
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Understanding health, culture, and empowerment in a disability context
Yeoh, Poh-lin - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 96-117
Persistent link: https://www.econbiz.de/10009896156
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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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Impact of cluster networks on exporting scope : importance of cognitive proximity and strategic fit with firm's upgrading innovation strategies and organisational capabilities
Yeoh, Poh-lin - In: International journal of export marketing : IJExportM 6 (2024) 2, pp. 206-232
Persistent link: https://www.econbiz.de/10015064433