Purpose: The purpose of this study is to add insights into the business-to-business (B2B) branding literature by investigating the mechanism by which brand orientation affects relational performance in the B2B context. Design/methodology/approach: A theory-based model is developed and tested...

In July 2021, China established a nationwide carbon emissions trading market. Based on international experience and the Chinese government's plan, China is expected to introduce a carbon tax system next. The future carbon market and carbon tax system will be promoted simultaneously. Therefore,...

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...