Klemz, Bruce R.; Boshoff, Christo; Mazibuko, Noxolo‐Eileen - In: European Journal of Marketing 40 (2006) 5/6, pp. 590-610
Purpose – The purpose of this study is to assess differences between the guidance offered by cultural studies in the services literature and the retailing literature for emerging markets. To research these differences, the role that the contact person has towards South African township...