Purpose – This paper aims to explore whether an integrated conceptual model (ICM) relating to factors drawn from entrepreneurial event theory (EET) (i.e. perceived desirability and perceived feasibility) and the theory of planned behaviour (TPB) (i.e. attitudes toward the behaviour, subjective...

To assess the short‐term effectiveness of the Shell Technology Enterprise Programme (STEP), students and “host” employers who participated in the programme in 1994 were interviewed prior to and 12 months after completing the programme. The short‐term benefits of the programme for...

Purpose The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context. Design/methodology/approach...