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Marketing Insights - Expectati...
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Pharmaceuticals
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Stern, Philip
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Ehrenberg, Andrew
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Dutta, Shantanu
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Sismeiro, Catarina
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Barnard, Neil
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Scriven, John
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Gonzalez, Jorge
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Wright, Malcolm
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Janakiraman, Ramkumar
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Romaniuk, Jenni
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Sharp, Byron
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Faulkner, Margaret
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Angwin, Duncan
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Avis, Mark
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of advertising research
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Marketing Science
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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OLC EcoSci
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1
The market performance of pharmaceutical brands
Stern, Philip
;
Ehrenberg, Andrew
- In:
Marketing and research today : the journal of the …
23
(
1995
)
4
,
pp. 285
Persistent link: https://www.econbiz.de/10006404679
Saved in:
2
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
3
Turning data into knowledge
Ehrenberg, Andrew
;
Bound, John
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 23-46)
.
2000
Persistent link: https://www.econbiz.de/10001611129
Saved in:
4
The Development and Use of a Model
Ehrenberg, Andrew
- In:
Quantitative Ansätze in der Betriebswirtschaftslehre : …
,
(pp. 217-226)
.
1978
Persistent link: https://www.econbiz.de/10014545679
Saved in:
5
Brand Loyalty under the Microscope
Ehrenberg, Andrew
;
Scriven, John
- In:
Economics and business education
4
(
1996
)
4
,
pp. 155-160
Persistent link: https://www.econbiz.de/10006141891
Saved in:
6
Measuring TV audiences: Reinventing the wheel again
Ehrenberg, Andrew
- In:
Journal of the Market Research Society : JMRS
38
(
1996
)
4
,
pp. 549-552
Persistent link: https://www.econbiz.de/10006706083
Saved in:
7
Branding and values
Barnard, Neil
;
Ehrenberg, Andrew
;
Scriven, John
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
6
,
pp. 47-48
Persistent link: https://www.econbiz.de/10006786772
Saved in:
8
MARKETING RESEARCH - My research in marketing - There are few laws of consumer behaviour, and Ehrenberg has discovered most of them. An autobiographical view of 50 years at the dat...
Ehrenberg, Andrew
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
5
,
pp. 46-49
Persistent link: https://www.econbiz.de/10006752241
Saved in:
9
The future of communications - UNDERSTANDING CONSUMERS - What brand loyalty can tell us - Loyalty: What it really is, and how to use it.
Ehrenberg, Andrew
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
9
,
pp. 70-73
Persistent link: https://www.econbiz.de/10006754634
Saved in:
10
Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark
;
Ehrenberg, Andrew
;
Hammond, Kathy
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G71
Persistent link: https://www.econbiz.de/10006936054
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