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Marketing Research in the Cour...
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Marktforschung
56
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26
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26
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20
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19
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19
Conjoint analysis
18
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18
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16
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16
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14
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11
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Paul E. Green
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Internationales Marketing
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Marketingforschung
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Marktsegmentierung
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Advertising
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Advertising effects
4
Betriebsmaterialwirtschaft
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223
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181
English
132
German
2
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Green, Paul E.
168
Wind, Yoram
137
Krieger, Abba M.
62
Robinson, Patrick J.
16
Sheth, Jagdish N.
16
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Mahajan, Vijay
12
Douglas, Susan P.
11
DeSarbo, Wayne S.
10
Frank, Ronald E.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Rao, Vithala R.
8
Pollak, Moshe
7
Sharp, Byron
6
Carroll, J.
5
Gunther, Robert E.
5
Jain, Arun K.
5
Wind, Yoram (Jerry)
5
Claycamp, Henry J.
4
Hu, Ye
4
Lodish, Leonard M.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
Douglas, Susan
3
FitzRoy, Peter T.
3
Gastwirth, Joseph L.
3
Gross, Irwin
3
Halbert, Michael H.
3
Kleindorfer, Paul R.
3
Lenk, Peter J.
3
Massy, William F.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Srinivasan, V.
3
Thomas, Robert J.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Crook, Colin
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
4
American Marketing Association
1
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
19
Legends in marketing
17
Journal of advertising research
13
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
9
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European journal of operational research : EJOR
4
Journal of Business Research
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Business Horizons
3
Business horizons
3
European Journal of Marketing
3
Journal of Consumer Research
3
Journal of business research : JBR
3
Journal of the Market Research Society : JMRS
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Decision sciences : DS
2
European journal of marketing : EJM
2
International series in quantitative marketing
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Marketing management and strategy : a reader
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
2
Review of marketing research
2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
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ECONIS (ZBW)
202
RePEc
44
OLC EcoSci
36
USB Cologne (EcoSocSci)
27
Other ZBW resources
6
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91
Bayesian statistics and product decisions
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 313-325)
.
1964
Persistent link: https://www.econbiz.de/10002539293
Saved in:
92
Bayesian statistics and product decisions
Green, Paul E.
- In:
Organizational decision making
,
(pp. 303-311)
.
1967
Persistent link: https://www.econbiz.de/10002539303
Saved in:
93
Bayesian statistics and product decisions
Green, Paul E.
- In:
Corporate strategy and product innovation
,
(pp. 428-438)
.
1976
Persistent link: https://www.econbiz.de/10002539315
Saved in:
94
Consumer use of information
Green, Paul E.
- In:
On knowing the consumer
,
(pp. 67-80)
.
1966
Persistent link: https://www.econbiz.de/10002539489
Saved in:
95
Decision theory in market planning and research
Green, Paul E.
- In:
Models, measurement and marketing : a special project …
,
(pp. 171-197)
.
1965
Persistent link: https://www.econbiz.de/10002539540
Saved in:
96
Marketing applications of MDS : assessment and outlook
Green, Paul E.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 24-31
Persistent link: https://www.econbiz.de/10002539623
Saved in:
97
A new approach to market segmentation
Green, Paul E.
- In:
Business horizons
20
(
1977
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10002539718
Saved in:
98
Nonmetric scaling methods : an exposition and overview
Green, Paul E.
- In:
Wharton quarterly
2
(
1967/68
)
2
,
pp. 27-41
Persistent link: https://www.econbiz.de/10002539921
Saved in:
99
On the analysis of interactions in marketing research data
Green, Paul E.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 410-420
Persistent link: https://www.econbiz.de/10002539929
Saved in:
100
On the robustness of multidimensional scaling techniques
Green, Paul E.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10002539981
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