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Adaptive linear step-up procedures that control the false discovery rate
Benjamini, Yoav; Krieger, Abba M.; Yekutieli, Daniel - In: Biometrika 93 (2006) 3, pp. 491-507
The linear step-up multiple testing procedure controls the false discovery rate at the desired level q for independent and positively dependent test statistics. When all null hypotheses are true, and the test statistics are independent and continuous, the bound is sharp. When some of the null...
Persistent link: https://www.econbiz.de/10005559320
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Business synergy and profitability
Mahajan, Vijay; Wind, Yoram - 1985 - Rev
Persistent link: https://www.econbiz.de/10000691321
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Advertising measurement and decision making
Robinson, Patrick J. - 1968
Persistent link: https://www.econbiz.de/10000670797
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Today's advertising laws: will they survive the digital revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
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Advertising empirical generalizations: implications for research and action
Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
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The network imperative : community or contagion?
Kleindorfer, Paul R.; Wind, Yoram - In: The network challenge : strategy, profit, and risk in …, (pp. 3-24). 2009
Persistent link: https://www.econbiz.de/10003863846
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Network orchestration : creating and managing global supply chains without owning them
Wind, Yoram; Fung, Victor; Fung, William K. - In: The network challenge : strategy, profit, and risk in …, (pp. 299-315). 2009
Persistent link: https://www.econbiz.de/10003863991