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Marketing Research in the Cour...
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Marktforschung
56
Theorie
26
Theory
26
Market research
20
Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
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16
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16
Marketing management
14
Marketingmanagement
14
Consumer behaviour
11
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11
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10
Paul E. Green
10
Werbung
10
International marketing
9
Produktgestaltung
9
Absatzpolitik
8
Market segmentation
8
Multivariate Analyse
8
Betriebswirtschaftliche Entscheidungen
7
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
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Advertising
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Absatz
5
Entscheidung
5
Scientific method
5
Wissenschaftliche Methode
5
Absatztheorie
4
Advertising effects
4
Betriebsmaterialwirtschaft
4
Betriebsplanung
4
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4
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223
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Undetermined
181
English
132
German
2
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Green, Paul E.
168
Wind, Yoram
137
Krieger, Abba M.
62
Robinson, Patrick J.
16
Sheth, Jagdish N.
16
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Mahajan, Vijay
12
Douglas, Susan P.
11
DeSarbo, Wayne S.
10
Frank, Ronald E.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Rao, Vithala R.
8
Pollak, Moshe
7
Sharp, Byron
6
Carroll, J.
5
Gunther, Robert E.
5
Jain, Arun K.
5
Wind, Yoram (Jerry)
5
Claycamp, Henry J.
4
Hu, Ye
4
Lodish, Leonard M.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
Douglas, Susan
3
FitzRoy, Peter T.
3
Gastwirth, Joseph L.
3
Gross, Irwin
3
Halbert, Michael H.
3
Kleindorfer, Paul R.
3
Lenk, Peter J.
3
Massy, William F.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Srinivasan, V.
3
Thomas, Robert J.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Crook, Colin
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
4
American Marketing Association
1
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
19
Legends in marketing
17
Journal of advertising research
13
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
9
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European journal of operational research : EJOR
4
Journal of Business Research
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Business Horizons
3
Business horizons
3
European Journal of Marketing
3
Journal of Consumer Research
3
Journal of business research : JBR
3
Journal of the Market Research Society : JMRS
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Decision sciences : DS
2
European journal of marketing : EJM
2
International series in quantitative marketing
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Marketing management and strategy : a reader
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
2
Review of marketing research
2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
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Source
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ECONIS (ZBW)
202
RePEc
44
OLC EcoSci
36
USB Cologne (EcoSocSci)
27
Other ZBW resources
6
Showing
141
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150
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315
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141
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2006
Persistent link: https://www.econbiz.de/10003410968
Saved in:
142
Competing in a flat world : building enterprises for a borderless world
Fung, Victor K.
;
Fung, William K.
;
Wind, Yoram
-
2007
-
2. print.
Persistent link: https://www.econbiz.de/10003457719
Saved in:
143
Putting the organization on wheels: workplace design at SEI
West, Alfred P.
;
Wind, Yoram
- In:
California management review
49
(
2006/07
)
2
,
pp. 138-153
Persistent link: https://www.econbiz.de/10003428786
Saved in:
144
Challenging the mental models of marketing
Wind, Yoram
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 91-104)
.
2006
Persistent link: https://www.econbiz.de/10003430111
Saved in:
145
Marketing applications of the analytic hierarchy process
Wind, Yoram
;
Saaty, Thomas L.
- In:
Management science : journal of the Institute for …
26
(
1980
)
7
,
pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
Saved in:
146
Portfolios für Produkte und Geschäftsbereiche
Wind, Yoram
;
Mahajan, Vijay
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
2
,
pp. 95-105
Persistent link: https://www.econbiz.de/10003623124
Saved in:
147
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
148
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
149
Symbiotic innovation : getting the most out of collaboration
Thomas, Robert J.
;
Wind, Yoram
- In:
Evolution of innovation management : trends in an …
,
(pp. 1-31)
.
2013
Persistent link: https://www.econbiz.de/10009705707
Saved in:
150
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
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