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The role of marketing in Israel
Wind, Yoram - In: Readings in global marketing management, (pp. 429-436). 1969
Persistent link: https://www.econbiz.de/10003012705
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Challenging the mental models of marketing
Wind, Yoram - In: Financial times handbook of management, (pp. 327-335). 2004
Persistent link: https://www.econbiz.de/10002755845
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Industrial Buying Behavior: source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10004843137
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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On the robustness of multidimensional scaling techniques
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541511
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : Quantitative and behavioral, (pp. 280-295). 1968
Persistent link: https://www.econbiz.de/10003563378
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The computer's place in business planning: a Bayesian approach
Green, Paul E. - In: Marketing and the computer, (pp. 278-300). 1965
Persistent link: https://www.econbiz.de/10003563380
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The vagaries of becoming (and remaining) a marketing research methodologist
Green, Paul E. - In: Marketing research and modeling : progress and …, (pp. 233-244). 2004
Persistent link: https://www.econbiz.de/10003243676
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Applications of decision theory in pricing strategy
Green, Paul E. - In: Prices : issues in theory, practice, and public policy, (pp. 141-167). 1967
Persistent link: https://www.econbiz.de/10002539105