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Marktforschung
Böhler, Heymo; Germelmann, Claas Christian; Baier, Daniel - 2022 - 4., erweiterte und überarbeitete Auflage
Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung. Aufgabe ist es, dem Marketing-Management relevante Informationen zur Entscheidungsunterstützung bereitzustellen. Diskutiert und eingeordnet werden neben traditionellen...
Persistent link: https://www.econbiz.de/10011850051
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The need for services and technologies in physical fast fashion stores : Generation Y's opinion
Rese, Alexandra; Schlee, Tobias; Baier, Daniel - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1437-1459
Persistent link: https://www.econbiz.de/10012178637
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Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka; Kunz, Reinhard E.; Baier, Daniel - In: Technological forecasting & social change : an … 145 (2019), pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
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Identification and generation of innovative ideas in the procurement of the automotive industry : the case of Audi AG
Homfeldt, Felix; Rese, Alexandra; Brenner, Hanno; … - In: International journal of innovation management 21 (2017) 7, pp. 1750053-1-31
Persistent link: https://www.econbiz.de/10011761247
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Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
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Geschäftsmodelle in der digitalen Welt
Hauck, Ronny; Urbach, Nils; Erp, J. H. M. van; Loof, Willem - 2017
Persistent link: https://www.econbiz.de/10011818679
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How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
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Special issue on data analysis and classification in marketing—preface by the guest editors
Baier, Daniel; Decker, Reinhold - In: Advances in Data Analysis and Classification 6 (2012) 4, pp. 249-251
Persistent link: https://www.econbiz.de/10010995283
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Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung ; Buch mit Diskette
Gaul, Wolfgang; Baier, Daniel - 1993
Persistent link: https://www.econbiz.de/10004140095