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Models and Heuristics for Product Line Selection
Green, Paul E.; Krieger, Abba M. - In: Marketing Science 4 (1985) 1, pp. 1-19
Recently, a number of articles have appeared in the marketing literature dealing with (single) product design optimization. The present paper represents a start toward extending this research to product line decisions. We first formulate two versions of the problem and describe their various...
Persistent link: https://www.econbiz.de/10008788310
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An Application of a Product Positioning Model to Pharmaceutical Products
Green, Paul E.; Krieger, Abba M. - In: Marketing Science 11 (1992) 2, pp. 117-132
This paper describes a case application of SIMOPT, a product positioning model and decision support system.
Persistent link: https://www.econbiz.de/10008789793
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A hybrid conjoint model for price-demand estimation
Green, Paul E.; Krieger, Abba M. - In: European Journal of Operational Research 44 (1990) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10005283333
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Factor analysis of perceptual change
Vavra, Terry G. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 193-199
Persistent link: https://www.econbiz.de/10002966966
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IN PRACTICE - Managing Through Rose-Colored Glasses - Most managers will tend to believe the "facts" that fit their views, even when faced with conflicting information or outright...
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan - In: MIT sloan management review 48 (2006) 1, pp. 15-18
Persistent link: https://www.econbiz.de/10007304867
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Constructive Cynicism - Not all highly touted new management practices warrant adoption.
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan - In: Marketing management : a quarterly business management … 15 (2006) 6, pp. 29-36
Persistent link: https://www.econbiz.de/10007387945
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A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales
Keiningham, Timothy L.; Aksoy, Lerzan; Cooil, Bruce; … - In: Managing service quality : MSQ ; an international journal 16 (2006) 5, pp. 442-459
Persistent link: https://www.econbiz.de/10007295668
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Selling after the sale: the advantages of aftermarketing
Vavra, Terry G. - In: Supervision : the journal of industrial relations and … 55 (1994) 10, pp. 9-11
Persistent link: https://www.econbiz.de/10006342231
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BOOK EXCERPT - Debunking the Myths - In their new book, Loyalty Myths, the authors set out to refute common beliefs about customer retention. In this edited excerpt, they address t...
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan; … - In: Sales & marketing management 157 (2005) 11, pp. 55-58
Persistent link: https://www.econbiz.de/10006423581
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CUSTOMER DELIGHT AND THE BOTTOM LINE - When Roche Diagnostics adopted a strategy to move customers beyond satisfaction and market share, profitability soared.
Keiningham, Timothy L.; Goddard, Melinda K.M.; Vavra, … - In: Marketing management : a quarterly business management … 8 (1999) 3, pp. 57-63
Persistent link: https://www.econbiz.de/10007244314