Books reviewed: Stefan H. Thomke, Experimentation Matters: Unlocking the Potential of New Technologies for Innovation Richard L. Lynch, John G. Diezemann and James F. Dowling, The Capable Company: Building the Capabilities that Make Strategy Work Georges Haour, Resolving the Innovation Paradox -...

This research explores the acquisition of customer input and its importance in the development of very new products. Data were gathered on 55 product development projects from the computer telephony integration industry - a new industry experiencing rapid technological change. The data were used...