Ko, Eunju; Kincade, Doris; Brown, James R. - In: International Journal of Operations & Production Management 20 (2000) 9, pp. 1093-1111
The purpose of this study was to explore the impact of business type upon the adoption process for quick response (QR) technologies in the apparel industry. Using Rogers’ (1983) innovation decision process model as our conceptual basis, we empirically investigated three stages of that process...