Wong, Amy; Sohal, Amrik - In: Journal of Services Marketing 17 (2003) 5, pp. 495-513
This study attempts to examine the impact of service quality dimensions on customer loyalty, on two levels of retail relationships: person‐to‐person (salesperson level) and person‐to‐firm (store level). A total of 1,261 surveys were administered to shoppers who were leaving a large chain...