Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...

Purpose – To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances. Design/methodology/approach – The model is tested using a sample of 97 matched dyads of US and Japanese firms in the electronics industry. The model was...

Investigates how export market characteristics such as local government regulation, infrastructure differences, export market lag, cultural differences, end‐user differences in tastes and preferences, and competitive intensity affect ideal and actual product adaptation. Explores how these...