Previous applications of the matching law to the analysis of consumer brand choice have shown that the amount of money spent purchasing a favorite brand tends to match the quantity bought of the favorite brand divided by the quantity bought of all other brands. Although these results suggest...

Techniques derived from behavioral economics and matching research are applied to consumers' brand and product choices in order to ascertain the extent to which methodologies employed in animal research elucidate human economic behavior. Patterns of matching, relative price—quantity demanded...

Matching theory predicts choices on concurrent variable ratio schedules on which consumers' brand selection occurs will show maximization via exclusive choice of the richest schedule. However, aggregate studies of consumer choice indicate two modes of consumer brand purchase within a product...

Cognitive theories have dominated the field of consumer behavior for the last decades. However, the observed lack of consistency between altitudes and behavior has suggested the need of investigating more thoroughly situational and behavioral variables. Consumer behavior analysis can be viewed...

Various researchers have reported that in routine grocery shopping the quantity consumers buy varies little across shopping occasions. Even in the presence of promotions, the largest part of promotional sales peaks has been attributed to brand switching. Recent investigations, however, indicated...