Purpose: Much has been written about metaphor in marketing. Much less has been written about simile and metonymy. It is widely assumed that they are types of metaphor. Some literary theorists see them as significantly different things. If this is the case, then there are implications for...

Purpose This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways....

Purpose: This paper aims to explore brand rhythm in a lyrical analysis. It aims to provide insights into the appropriation of temporal meaning in material, collective and individual contexts. Design/methodology/approach: The design offers a structured advance in lyrical qualitative research and...

A firm's book equity is a measure of the value held by a firm's ordinary shareholders. Increasingly, it is being reported as a negative number. Because a firm's limited liability structure means that shareholders cannot have negative value, negative book equity has no obvious interpretation....

Investors in hedge funds and commodity trading advisors [CTAs] are naturally concerned with risk as well as return. In this paper, we investigate risk of hedge funds and CTAs in light of managerial career concerns.(...)

Nach dem Zusammenbruch des kommunistischen Blocks und dem Ende des Kalten Krieges schien in den frühen 1990er Jahren die Demokratie zu triumphieren. Zahlreiche westliche außenpolitische Entscheidungsträger, Kommentatoren und Wissenschaftler äußerten grenzenlosen Optimismus. Der extremste...