Machine learning methods are powerful tools for data mining with large noisy databases and give researchers the opportunity to gain new insights into consumer behavior and to improve the performance of marketing operations. To model consumer responses to direct marketing, this study proposes...

Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous...