Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - In: International Journal of Operations & Production Management 15 (1995) 3, pp. 4-15
The basic tasks of a business are straight‐forward – getting and keeping customers and making profits, both set within the context of the short and long term. Explicit in these is not only a need for marketing and manufacturing to work well in themselves but to work well together. Companies,...
