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The effect of DISC in stimulating increased marketing effort by U.S. producers

Vernon, Ivan R. - 1974

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Peebles, Dean M.; Ryans, John K.; Vernon, Ivan R.; … - In: European Journal of Marketing 11 (1977) 8, pp. 564-576

The first part of this monograph discusses new perspectives on advertising standardisation. Until recently the controversy over the applicability of standardised advertising themes or advertising campaigns has ignored the realistic marketing approach employed by a select group of multinational...

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ARTICLES - Process Standardization across Intra and Inter-cultural Relationships

Griffith, David A.; Hu, Michael Y.; Ryans Jr, John K. - In: Journal of international business studies : JIBS ; a … 31 (2000) 2, pp. 303-324

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US Foreign Direct Investment in India: Emerging Trends in MNC Entry Strategies

Chandrasekaran, Aruna; Ryans jr, John K. - In: The international executive 38 (1996) 5, pp. 599-612

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Employing Standardized Promotion Strategies in Mexico: The Impact of Language and Cultural Differences

Ueltschy, Linda C.; Ryans Jr, John K. - In: The international executive 39 (1997) 4, pp. 479-496

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Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry

Herremans, Irene M.; Ryans Jr, John K.; Aggarwal, Raj - In: Business horizons 43 (2000) 3, pp. 19-26

Persistent link: https://www.econbiz.de/10006187134

The Case for Better Measurement and Reporting of Marketing Performance

Herremans, Irene M.; Ryans Jr, John K. - In: Business horizons 38 (1995) 5, pp. 51-60

Persistent link: https://www.econbiz.de/10006213208

Profiling Exporting and Nonexporting Service Firms: Critical Differences to Decision-Makers - What key characteristics differentiate exporting from nonexporting domestic based firm...

White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: Thunderbird international business review 41 (1999) 2, pp. 195-214

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Measuring export performance in service industries

White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: International marketing review 15 (1998) 2-3, pp. 188-204

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Organizing Global Communications to Minimize Private Spill-over Damage to Brand Eequity

Griffith, David A.; Ryans Jr, John K. - In: Journal of world business : JWB 32 (1997) 3, pp. 189-202

Persistent link: https://www.econbiz.de/10005904141