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?Web-weaving?: An approach to sustainable e-retail and online advantage in lingerie fashion marketing
Ashworth, Catherine J.; Schmidt, Ruth ─; Pioch, Elke A.; … - In: International journal of retail & distribution management 34 (2006) 6-7, pp. 497-515
Persistent link: https://www.econbiz.de/10007268680
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An approach to sustainable ‘fashion’ e-retail: A five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises
Ashworth, Catherine J.; Schmidt, Ruth Ä; Pioch, Elke A.; … - In: Journal of retailing and consumer services 13 (2006) 4, pp. 289
Persistent link: https://www.econbiz.de/10007259885
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“Web‐weaving”
Ashworth, Catherine J.; Schmidt, Ruth Ä.; Pioch, Elke A.; … - In: International Journal of Retail & Distribution Management 34 (2006) 6, pp. 497-511
Purpose – This paper seeks to explore antecedents for online success and conceptualizes the stages by which a small‐sized “pure‐player” has achieved profitable and sustainable e‐retail in the fashion sector by utilizing a multi‐niche strategy involving an e‐portfolio of five...
Persistent link: https://www.econbiz.de/10014803254
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Legislation and SME retailers - compliance costs and consequences
Schmidt, Ruth ─; Bennison, David; Bainbridge, Stephen; … - In: International journal of retail & distribution management 35 (2007) 4, pp. 256-270
Persistent link: https://www.econbiz.de/10007607238
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An approach to sustainable ‘fashion’ e-retail: a five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises
Ashworth, Catherine J.; Schmidt, Ruth A.; Pioch, Elke; … - 2006
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Retailing and Consumer Services, published by and copyright Pergamon.
Persistent link: https://www.econbiz.de/10009455072
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“Web-weaving”: an approach to sustainable e-retail and online advantage in lingerie fashion marketing
Ashworth, Catherine J.; Schmidt, Ruth A.; Pioch, Elke; … - 2006
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455073
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Marketing and organisational development in e-SMEs : understanding survival and sustainability in growth-oriented and comfort-zone pure-play enterprises in the fashion retail indus...
Ashworth, Catherine J. - In: International entrepreneurship and management journal 8 (2012) 2, pp. 165-201
Persistent link: https://www.econbiz.de/10010219538
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"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina; Clare, Carl; Ashworth, Catherine J.; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
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Community pharmacies under pressure - can branding help?
Schmidt, Ruth Ä; Pioch, Elke A. - In: International journal of retail & distribution management 33 (2005) 6-7, pp. 494-504
Persistent link: https://www.econbiz.de/10006424954
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Community pharmacies under pressure - can branding help?
Schmidt, Ruth Ä; Pioch, Elke A. - In: International journal of retail & distribution management 33 (2005) 7, pp. 494-504
Persistent link: https://www.econbiz.de/10006425062