Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term competitive advantage in global markets. Export development and performance are dependent on the acquisition and utilization of...

Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of...

The strategic behaviour of international advertising agencies is studied using Yip's global strategy framework. In most cases, firms seek broad international engagement to leverage agency advantage; the development of uniform international management systems has a high priority; and "responsive"...