The present study presents an empirical test of organizational identification in the context of alumni-university relationships. It examines whether alumni identify with their university and what the sources and outcomes of such identification are. The model posits that alumni satisfaction with...

This study presents an exploration into the applicability of the concept of brand personality within the globally competitive higher education sector, by explicitly investigating the brand personality net promoter type scores for two premium branded universities one located in Australia and the...

Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, companies engage in CSR initiatives to make a positive contribution to society or support their strategic goals. Yet, in the face of a plethora of CSR claims and numerous reported incidents of...

This study shows the value of a set-theoretic comparative technique—namely, fuzzy-set qualitative comparative analysis—as a means to supplement other traditional techniques, such as regression analysis and structural equation modeling. The study illustrates the technique by using the...

This study investigates the role of a firm's orientation, both customer and competitor, in driving innovative capabilities and the impact of those capabilities on a firm's current and future performance. The study's contribution is threefold in that it (1) examines market-related exploitative...

Purpose: This paper aims to propose a framework for psychological reactance–triggered adverse effects of variety reductions in grocery product categories on shoppers’ patronage intentions. Design/methodology/approach: The paper tests this framework in two field studies with European...

Trust is a central construct in relationship marketing. Yet the literature provides mixed empirical evidence on the trust–performance linkage. Also, there is limited research on how to build trusting international buyer–seller relations. We develop a comprehensive model integrating...