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A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models

Ansari, Asim; Jedidi, Kamel; Jagpal, Sharan - In: Marketing Science 19 (2000) 4, pp. 328-347

Structural equation models are widely used in marketing and psychometric literature to model relationships between unobserved constructs and manifest variables and to control for measurement error. Most applications of structural equation models assume that data come from a homogeneous...

Persistent link: https://www.econbiz.de/10008788118

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-863

Persistent link: https://www.econbiz.de/10008340002

A Multibrand Concept-Testing Methodology for New Product Strategy

Jagpal, Sharan; Jedidi, Kamel; Jamil, M. - In: The journal of product innovation management : an … 24 (2007) 1, pp. 34-51

Persistent link: https://www.econbiz.de/10007391616

Free samples, profits, and welfare: The effect of market structures and behavioral modes

Jagpal, Sharan; Spiegel, Menahem - In: Journal of business research : JBR 64 (2011) 2, pp. 213-220

Persistent link: https://www.econbiz.de/10008769022

A conjoint approach for consumer- and firm-level brand valuation

Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-862

Persistent link: https://www.econbiz.de/10003927150

Free samples, profits, and welfare : the effect of market structures and behavioral modes

Jagpal, Sharan; Spiegel, Menahem - In: Journal of business research : JBR 64 (2011) 2, pp. 213-219

Persistent link: https://www.econbiz.de/10008839676

Fusion for profit : how marketing and finance can work together to create value

Jagpal, Sharan - 2008

Persistent link: https://www.econbiz.de/10003683003

Willingness to pay : measurement and managerial implications

Jedidi, Kamel; Jagpal, Sharan - In: Handbook of pricing research in marketing, (pp. 37-60). 2009

Persistent link: https://www.econbiz.de/10003819663

Do payday loans help the working poor?

Koku, Paul Sergius; Jagpal, Sharan - In: The international journal of bank marketing : IJBM 33 (2015) 5, pp. 592-604

Persistent link: https://www.econbiz.de/10011407141

Protecting customer privacy when marketing with second-party data

Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603

Persistent link: https://www.econbiz.de/10011758008