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Market driving, market driven, or both? : toward a concept of dual market orientation
Carpenter, Gregory S. - In: Industrial marketing management : the international … 113 (2023), pp. 357-359
Persistent link: https://www.econbiz.de/10014433612
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Creating the market-oriented firm : a longitudinal qualitative study of organizational transformations
Gebhardt, Gary F. - 2004
Persistent link: https://www.econbiz.de/10003946436
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Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10008249983
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The ethnographer's apprentice: trying consumer culture from the outside in
Sherry, John F. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 85-95
Persistent link: https://www.econbiz.de/10003732702
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Brand meaning
Sherry, John F. - In: Kellogg on branding : the marketing faculty of the …, (pp. 40-69). 2005
Persistent link: https://www.econbiz.de/10003285298
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Fielding ethnographic teams: strategy, implementation and evaluation
Sherry, John F. - In: Handbook of qualitative research methods in marketing, (pp. 268-276). 2006
Persistent link: https://www.econbiz.de/10003445850
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Broader, closer, sweeter : first CCT presidential address
Sherry, John F. - 2012
Persistent link: https://www.econbiz.de/10009768173
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Can we get there from here? : charting the contours of the common good
Sherry, John F. - In: Marketing and the common good : essays from Notre Dame …, (pp. 309-315). 2014
Persistent link: https://www.econbiz.de/10009774174