Narrow search
Showing 21 - 30 of 115
Cover Image
Slouching toward utopia : when marketing is society
Sherry, John F. - In: Marketing and the common good : essays from Notre Dame …, (pp. 43-60). 2014
Persistent link: https://www.econbiz.de/10009774189
Cover Image
Fuck you very much, Reviewer C
Sherry, John F. - In: Journal of customer behaviour 21 (2022) 1/2, pp. 7-8
Persistent link: https://www.econbiz.de/10014424107
Cover Image
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.; Glazer, Rashi; Nakamoto, Kent - 2009
Persistent link: https://www.econbiz.de/10003784857
Cover Image
Competitive brand strategies
Carpenter, Gregory S.; Nakamoto, Kent - In: Kellogg on branding : the marketing faculty of the …, (pp. 73-90). 2005
Persistent link: https://www.econbiz.de/10003285317
Cover Image
Brand strategy for business markets
Anderson, James C.; Carpenter, Gregory S. - In: Kellogg on branding : the marketing faculty of the …, (pp. 169-185). 2005
Persistent link: https://www.econbiz.de/10003285377
Cover Image
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.; Nakamoto, Kent - 2010
Persistent link: https://www.econbiz.de/10003888631
Cover Image
Creating and managing brands
Tybout, Alice M.; Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 112-141). 2010
Persistent link: https://www.econbiz.de/10008664284
Cover Image
Late-mover strategies
Shankar, Venkatesh; Carpenter, Gregory S. - In: Handbook of marketing strategy, (pp. 362-375). 2012
Persistent link: https://www.econbiz.de/10009530850
Cover Image
Creating and managing brands
Tybout, Alice M.; Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 74-102). 2001
Persistent link: https://www.econbiz.de/10001612976
Cover Image
Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.; Glazer, Rashi; Nakamoto, Kent - In: Kellogg on marketing, (pp. 103-129). 2001
Persistent link: https://www.econbiz.de/10001612977