PREFACE PART ONE Introduction Chapter 1. INTERNATIONAL MANAGEMENT AND CULTURE 1.1 Introduction 1.2 Factors that influence decision making 1.3 Using culture 1.4 Cross-cultural and international management 1.5 Implications for the Manager 1.5 Summary 1.7 Exercise Case for PART ONE Chapter 1....

1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder...

Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand...

This study utilizes the temporal lens afforded by the unprecedented pace of the Asian financial crisis to re-conceptualize the convergence-divergence-crossvergence (CDC) framework. Grounded at the Western-headquartered ASEAN subsidiary, CDC is hypothesized as a dialectical progression comprising...