Purpose – The cultural dimensions of the Hofstede and Global Leadership and Organizational Behavior Effectiveness (GLOBE) studies are often used to capture cultural differences and operationalize them in academic research, corporate business, and teaching. The purpose of this paper is to...

Preface -- The Main Objectives of This Book -- The Structure of the Book -- Part 1: Introduction -- Part 2: Transformational Shifts -- Part 3: Achieving Customer Centricity -- Part 4: Dealing with New Technology -- Part 5: Leading the Change -- Acknowledgments -- Contents -- Notes on the Authors...