In 1996, Johannesson <italic>et al</italic>. published a paper entitled ‘The Value of Private Safety versus the Value of Public Safety’. Based on the preliminary evidence from a hypothetical contingent valuation study for public and private safety, these authors argue that consumers behave as ‘pure...

This paper utilizes laboratory and field experiments to test the use of a provision point mechanism to finance renewable energy programs, commonly known as green pricing programs. The mechanism solicits discrete contributions towards a provision threshold using a money-back guarantee for...

Can hypothetical questions reveal true values? An examination of the laboratory experimental literature examining contingent valuation (CV) lends some support for using open ended hypothetical willingness to pay questions. However, experimental studies examining dichotomous choice have found...

This paper utilizes field and laboratory experiments to test the use of a provision point mechanism to finance renewable energy programs, commonly known as green pricing programs. In contrast to most green pricing programs, relatively high participation is found in the field, while laboratory...

Niagara Mohawk Power Corporation utilized a demand revealing public good mechanism to implement a green electricity program for provision of renewable energy and planting trees. This GreenChoiceTM program provided an opportunity to test the reliability of contingent valuation for predicting...

This study provides the first contingent valuation phone-mail comparison that meets current standards for response rates, draws from a general population, is relevant to the valuation of general environmental goods, and allows comparisons with actual participation rates. Social desirability...