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Combining Writing and the Electronic Media in Sales Management Courses
McNeilly, Kevin M.; Ranney, Frances J. - In: Journal of marketing education : JME (1998), pp. 226-235
Persistent link: https://www.econbiz.de/10007347993
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I love my accountants ? they're wonderful: understanding customer delight in the professional services arena
Mcneilly, Kevin M.; Barr, Terri Feldman - In: The journal of services marketing 20 (2006) 3, pp. 152-159
Persistent link: https://www.econbiz.de/10007269841
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I love my accountants ? they're wonderful: understanding customer delight in the professional services arena
Mcneilly, Kevin M.; Barr, Terri Feldman - In: The journal of services marketing 20 (2006) 2-3, pp. 152-159
Persistent link: https://www.econbiz.de/10007273464
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Buyer-Seller Relationships in the Procurement of Logistical Services
Dahlstrom, Robert; McNeilly, Kevin M.; Speh, Thomas W. - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10006153962
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The Value of Students' Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators
Feldman Barr, Terri; McNeilly, Kevin M. - In: Journal of marketing education : JME 24 (2002) 2, pp. 168-173
Persistent link: https://www.econbiz.de/10006264572
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Tailoring a Marketing Course for a Non-Marketing Audience: A Professional Services Marketing Course
Mcneilly, Kevin M.; Barr, Terri Feldman - In: Journal of marketing education : JME 22 (2000) 3, pp. 152-160
Persistent link: https://www.econbiz.de/10006280527
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Navigating Through Rough Waters: The Importance of Trust in Managing Sales Representatives in Times of Change - Joint sales calls and fair appraisals establish needed trust that ca...
McNeilly, Kevin M.; Lawson, Marian B. - In: Industrial marketing management : the international … 28 (1999) 1, pp. 37-62
Persistent link: https://www.econbiz.de/10006301398
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Navigating Through Rough Waters: The Importance of Trust in Managing Sales Representatives in Times of Change - Joint sales calls and fair appraisals establish needed trust that ca...
McNeilly, Kevin M.; Lawson, Marian B. - In: Industrial marketing management : the international … 19990, pp. 37-62
Persistent link: https://www.econbiz.de/10006359114
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Convincing the Recruiter: A Comparison of Resume Formats
McNeilly, Kevin M.; Barr, Terri Feldman - In: Journal of education for business 72 (1997) 6, pp. 359-363
Persistent link: https://www.econbiz.de/10006420142
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Airing the Dirty Laundry: The Missteps of Professional Service Firms After Client Service Failures
Feldman Barr, Terri; McNeilly, Kevin M. - In: Services marketing quarterly 24 (2003) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10007031768