Purpose – This paper aims to offer an alternative explanation for asymmetric quality‐tier competition. Design/methodology/approach – A conceptual framework based on quality‐price tradeoff is used in the study to derive research hypotheses and scanner panel data are used for empirical...

Purpose – This article aims to extend the price‐quality trade‐off framework to derive new results for differential pricing strategies for brands in different brand tiers. The results are demonstrated for different market configurations. Design/methodology/approach – A conceptual...

Knowledge redundancy is a powerful concept in understanding supply chain performance including supply chain value creation and competitive advantage. This paper argues that knowledge redundancy is not about “redundancy” that might suggest a waste or duplication of knowledge. In contrast,...