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Implementation of Industrial P...
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Sivakumar, K.
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Nakata, Cheryl
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Roy, Subroto
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Malhotra, Shavin
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Dong, Beibei
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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International marketing review
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International Marketing Review
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Beyond Hofstede : culture frameworks for global marketing and management
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Finance India : the quarterly journal of Indian Institute of Finance
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EconStor
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21
The effects of national culture on organizational responses to the marketing concept
Nakata, Cheryl
-
1999
Persistent link: https://www.econbiz.de/10001391117
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22
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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23
Examining loss aversion for quality versus loss aversion for price
Sivakumar, K.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10009243280
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24
Optimal pricing in tiered markets
Sivakumar, K.
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009769819
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National culture and inter-tier price competition
Sivakumar, K.
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 131-138
Persistent link: https://www.econbiz.de/10010384241
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26
Asymmetric quality tier competition : an alternative explanation
Sivakumar, K.
-
1997
Persistent link: https://www.econbiz.de/10000977760
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27
A test of the equivalent risk class hypothesis
Sivakumar, K.
- In:
Finance India : the quarterly journal of Indian …
4
(
1990
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10001108561
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28
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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29
Knowledge indicators for implementation of knowledge creation : a critical examination using structural equation modeling
Sivakumar, K.
- In:
The IUP journal of knowledge management : IJKM
16
(
2018
)
3
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011981746
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30
A unified conceptualization of the attraction effect
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011741479
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