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Mullins, John W.
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Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
;
Larréché, …
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2011
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7. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004954162
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W.
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2010
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3. ed.
Persistent link: https://www.econbiz.de/10004956681
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