A significant portion of research relies on surveys that employ rating scales. It is thus very important to ensure that the rating scale as a measuring instrument is both reliable and valid. Unfortunately, there are many ways that a rating scale can be biased. The current study investigates the...

A study was conducted with 175 college students to determine whether different overall satisfaction and interest rating scales would produce different results. Subjects were randomly assigned to one of two groups. One group answered questions with the following descriptors for the rating scale:...

Accountants and auditors are no longer number crunchers that are primarily concerned with examining historical data. They are being used by most firms to provide advice and as such are often the power behind the throne. As advisors, they need to understand that they play an important role in how...

The government is spending a great deal of money in an effort to improve the completion rate of college students. So far, despite vast amounts of money spent, the six-year completion rate is a dismal 54%. This paper examines various solutions to this problem as well as how to reduce the great...

The purpose of this article is to propose that we focus the teaching of the introductory statistics course not merely on the statistical tools to be studied, but on the scientific thinking that they engender. Students must be taught that science is based on the testing of theories and shown how...

The disabilities market consists of 750,000,000 people worldwide and is growing rapidly. About 20% of the population of the Unites States is disabled; 25% of the population of the European Union is disabled. Moreover, every demographer is predicting that there will be huge labor shortages in many...

The Internet has made it relatively easy to start a new business. It is now possible to go after target markets that are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices. The advantages of using resonance marketing to target...

This paper demonstrates that much can be learned about ethical academic leadership from the great teachers living in ancient times, especially Confucius and Hillel. Those who desire to follow in their footsteps should be humble, gentle, extremely patient with people, and love humanity. They...

Recently, online learning has generated a great deal of interest. The offering of MOOCs for interested students and for possible college credit has stimulated a lot of animated discussion, in both online and face-to-face modalities. Here we introduce and share with interested colleagues course...

A key principle of financial reporting is that substance matters, not form. This is how auditors ensure that a firm will be viable in the future. The authors provide a checklist of goals that an organization should examine in order to determine whether it is investing in the long-run rather than...