Purpose: An experience marketing case: Land Rover Ltd. transformed the test drive into a personal learning and loyalty experience for their customers and potential customer “Guests” at a global network of Land Rover Experience Centres. Design/methodology/approach: The Land Rover Experience...

The continued closeness of the political and media world post-Blair is ruinous to both, argues John Lloyd. But it cannot be undone without a cultural revolution of global scale. Copyright (c) 2008 The Author. Journal compilation (c) 2008 ippr.