Similar Search Results

Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia

Moschis, George P.; Ong, Fon Sim; Abessi, Masoud; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 34-47

Persistent link: https://www.econbiz.de/10010063331

Effects of family structure and socialization on materialism : a life course study in France

Benmoyal-Bouzaglo, Sarah; Moschis, George P. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 53-69

Persistent link: https://www.econbiz.de/10009884938

Segmenting the preferences and usage patterns of the mature consumer health-care market

Moschis, George P.; Friend, Scott B. - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 7-21

Persistent link: https://www.econbiz.de/10009896131

Marketing financial services to mature consumers

Kennett, Pamela A.; Moschis, George P.; Bellenger, Danny N. - In: The journal of services marketing 9 (1995) 2, pp. 62

Persistent link: https://www.econbiz.de/10007138040

Use of Credit Cards by Older Americans

Mathur, Anil; Moschis, George P. - In: The journal of services marketing 8 (1994) 1, pp. 27-36

Persistent link: https://www.econbiz.de/10007141189

A longitudinal study of the effects of life status changes on changes in consumer preferences

Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246

Persistent link: https://www.econbiz.de/10008052706

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2009) 1, pp. 106-116

Persistent link: https://www.econbiz.de/10009266493

Research Frontiers on Older Consumers' Vulnerability

MOSCHIS, GEORGE P.; MOSTELLER, JILL; FATT, CHOONG KWAI - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 467-492

Persistent link: https://www.econbiz.de/10009287976

Mature consumers' selection of apparel and footwear brands and department stores

Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-802

Persistent link: https://www.econbiz.de/10009329210

Life course explanations of consumer responses to threats : the case of COVID-19

Suttharattanagul, Sarinya L.; Cai, Yuanfeng; Moschis, … - In: Cogent business & management 9 (2022) 1, pp. 1-25

Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...

Persistent link: https://www.econbiz.de/10014444445