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Anticipatory consumer socialization

Moschis, George P. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 109-123

Persistent link: https://www.econbiz.de/10001020332

A socialization perspective on selected consumer characteristics of the elderly

Smith, Ruth Belk - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10001020623

Social effects of advertising and personal communication on the elderly consumer

Smith, Ruth Belk - In: Advances in marketing and public policy : a research annual 1 (1987), pp. 65-92

Persistent link: https://www.econbiz.de/10001101685

Using the life course paradigm to study financial well-being in late life

Pattharanitcha Prakitsuwan; Moschis, George P.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 60-74

Persistent link: https://www.econbiz.de/10012798104

Consumer Behavior over the Life Course : Research Frontiers and New Directions

Moschis, George P. - 2019

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...