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Designing the marketing-sales interface in B2B firms

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Managing in a time of crisis: marketing, HRM and innovation

Brencic, Maja Makovec; Pfajfar, Gregor; Raškovic, Matevz - In: The journal of business & industrial marketing 27 (2012) 6, pp. 436-447

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Values, trust, and commitment in business-to-business relationships: A comparison of two former Yugoslav markets

Zabkar, Vesna; Brencic, Maja Makovec - In: International marketing review 21 (2004) 2, pp. 202-215

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Consumers' need for uniqueness: short-form scale development and cross-cultural validation

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International Standardization of Channel Management and Its Behavioral and Performance Outcomes

Shoham, Aviv; Brencic, Maja Makovec; Virant, Vesna; … - In: Journal of international marketing 16 (2008) 2, pp. 120

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International standardization of channel management and its behavioral and performance outcomes

Shoham, Aviv; Makovec Brencic, Maja; Virant, Vesna; … - In: Journal of international marketing 16 (2008) 2, pp. 120-151

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A model of buyer-supplier relationships in a transnational company : the role of the business network context

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Values, trust, and commitment in business‐to‐business relationships

Zabkar, Vesna; Makovec Brencic, Maja - In: International Marketing Review 21 (2004) 2, pp. 202-215

Presents the results of an international marketing research, in which they integrate culture with manifestation of values, trust, and commitment as vital components of business‐to‐business relationships. Analyses trust, relationship commitment, and values in the context of business...

Persistent link: https://www.econbiz.de/10014827274