Varma Citrin, Alka; Sprott, David E.; Silverman, Steven N. - In: Industrial Management & Data Systems 100 (2000) 7, pp. 294-300
The projected sales potential for Internet commerce indicates that businesses must understand those consumer characteristics that will influence consumer adoption of this medium for shopping. An empirical study conducted here ( n = 403) investigates the extent to which open‐processing (more...