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Motivations and the Intent to...
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Fornerino, Marianela
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Godener, Armelle
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ECONIS (ZBW)
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51
How good does it taste? : is it the product or the brand? ; a contribution to brand equity evaluation
Fornerino, Marianela
;
Hauteville, François d'
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10003963599
Saved in:
52
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
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53
Introducing the impact of technology : a "neo-contingency" HRM Anglo-French comparison
Ramirez, Jacobo
;
Fornerino, Marianela
- In:
Globalizing international human resource management
,
(pp. 208-233)
.
2008
Persistent link: https://www.econbiz.de/10003589157
Saved in:
54
Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?
Cuny, Caroline
;
Fornerino, Marianela
;
Helme-Guizon, Agnès
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 1025-1034
Persistent link: https://www.econbiz.de/10011416924
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55
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
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56
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
Saved in:
57
Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline
;
Fornerino, Marianela
;
Werle, …
- In:
International studies of management & organization : ISMO
50
(
2020
)
2
,
pp. 174-200
Persistent link: https://www.econbiz.de/10012261051
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