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Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail; Salminen, Joni; Mäntymäki, Matti; … - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
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An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter; Akram, Muhammad Shakaib; Malik, … - In: Journal of business research : JBR 161 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Tourism sustainability during COVID-19 : developing value chain resilience
Tasnim, Zerin; Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar - In: Operations management research : OMR ; advancing … 16 (2023) 1, pp. 391-407
Persistent link: https://www.econbiz.de/10014265581
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Resistance to innovation : a dynamic capability model based enquiry into retailers' resistance to blockchain adaptation
Dwivedi, Yogesh Kumar; Balakrishnan, Janarthanan; Das, … - In: Journal of business research : JBR 157 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014229562
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Fashion marketing in the metaverse
Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
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The future of marketing analytics in the sharing economy
Akter, Shahriar; Hani, Umme; Dwivedi, Yogesh Kumar; … - In: Industrial marketing management : the international … 104 (2022), pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
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Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Benchmarking : an international journal 30 (2023) 8, pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
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Digital and social media marketing : emerging applications and theoretical development
Rana, Nripendra P. (ed.); Slade, Emma L. (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012107816
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011780130