Flexibility is a loosely defined term used in a number of application areas with different and frequently contradicting views. In this paper, adopting as a starting point the use of the term in the manufacturing and information systems domains, we present a framework for the examination of...

Purpose – As blogs have become an important information communication medium, selecting blog types that are appropriate and effective for the products they are to promote is now an important issue in corporate advertising. However, the impact of different blog types on consumers and their...