Bronnenberg, Bart J.; Dhar, Sanjay K.; Dubé, Jean-Pierre H. - In: Journal of Political Economy 117 (2009) 1, pp. 87-115
We document evidence of a persistent "early entry" advantage for brands in 34 consumer packaged goods industries across the 50 largest U.S. cities. Current market shares are higher in markets closest to a brand's historic city of origin than in those farthest. For six industries, we know the...